{"id":1090,"date":"2025-11-28T18:47:58","date_gmt":"2025-11-28T18:47:58","guid":{"rendered":"https:\/\/projectdemolink.com\/BPUB\/?page_id=1090"},"modified":"2026-01-16T19:30:17","modified_gmt":"2026-01-16T19:30:17","slug":"letter-from-the-gm-ceo","status":"publish","type":"page","link":"https:\/\/projectdemolink.com\/BPUB\/leadership\/letter-from-the-gm-ceo\/","title":{"rendered":"Letter from the GM &#038; CEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1090\" class=\"elementor elementor-1090\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a53d6 e-flex e-con-boxed e-con e-parent\" data-id=\"d2a53d6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06beebe e-flex e-con-boxed e-con e-parent\" data-id=\"06beebe\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6421a3d elementor-widget elementor-widget-elementskit-breadcrumb\" data-id=\"6421a3d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-breadcrumb.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><ol class=\"ekit-breadcrumb\"><li class=\"ekit_breadcrumbs_start\"><a href=\"https:\/\/projectdemolink.com\/BPUB\">Home<\/a><\/li><\/ol><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ecd868 e-con-full e-flex e-con e-child\" data-id=\"1ecd868\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1455321 e-con-full e-flex e-con e-child\" data-id=\"1455321\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-678b1ad e-con-full e-flex e-con e-child\" data-id=\"678b1ad\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:70,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div data-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/projectdemolink.com\\\/BPUB\\\/bpub-executives-board-members\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-717cde3 innerpagestext elementor-widget elementor-widget-heading\" data-id=\"717cde3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">BPUB Executives &amp; Board Members<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div data-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/projectdemolink.com\\\/BPUB\\\/people\\\/strategic-planning-team-roles-responsibilities\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-e34d333 innerpagestext elementor-widget elementor-widget-heading\" data-id=\"e34d333\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Strategic Planning Team Roles &amp; Responsibilities<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div data-wrapper-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/projectdemolink.com\\\/BPUB\\\/people\\\/letter-from-the-gm-ceo\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-f207470 innerpagestext elementor-widget elementor-widget-heading\" data-id=\"f207470\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Letter from the GM &amp; CEO<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb6e2ed e-con-full e-flex e-con e-child\" data-id=\"fb6e2ed\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e01339 elementor-widget elementor-widget-heading\" data-id=\"4e01339\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Letter from Marilyn D. Gilbert, General Manager &amp; Chief Executive Officer Brownsville Public Utilities Board<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b994f61 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b994f61\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96df700 e-con-full e-flex e-con e-child\" data-id=\"96df700\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f7b3ff1 e-con-full e-flex e-con e-child\" data-id=\"f7b3ff1\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab4fcfc elementor-widget elementor-widget-heading\" data-id=\"ab4fcfc\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">It is my honor to present the Brownsville Public Utilities Board's 2026\u20132030 Strategic Plan, a first-of-its-kind roadmap that establishes a unified direction for our organization and reflects the aspirations of the community we serve. A strategic plan defines an organization's long-term direction by setting clear goals, priorities, and actions that guide decision-making and align resources toward a shared vision. At BPUB, we are more than a utility \u2014 we are stewards of vital electricity, water, and wastewater services for our community. This plan outlines where BPUB is headed and how we will strengthen the reliability and affordability of our utility systems over the next five years.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c16bd9a e-con-full e-flex e-con e-child\" data-id=\"c16bd9a\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca8f834 elementor-widget elementor-widget-image\" data-id=\"ca8f834\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"343\" height=\"377\" src=\"https:\/\/projectdemolink.com\/BPUB\/wp-content\/uploads\/2025\/11\/Rectangle-21-min.jpg\" class=\"attachment-full size-full wp-image-1037\" alt=\"\" srcset=\"https:\/\/projectdemolink.com\/BPUB\/wp-content\/uploads\/2025\/11\/Rectangle-21-min.jpg 343w, https:\/\/projectdemolink.com\/BPUB\/wp-content\/uploads\/2025\/11\/Rectangle-21-min-273x300.jpg 273w\" sizes=\"(max-width: 343px) 100vw, 343px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5900df9 elementor-widget elementor-widget-heading\" data-id=\"5900df9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">This plan was deliberately shaped and collaboratively developed. From the beginning, we engaged our regional partners\u2014including the City of Brownsville, Cameron County, the Brownsville Navigation District, the Greater Brownsville Incentives Corporation, and the Brownsville Community Improvement Corporation\u2014as well as our customers through the Public Utilities Board Consumer Advisory Panel (PUBCAP). Equally important, BPUB\u2019s employees played a central role, ensuring that the plan is grounded in operational reality and informed by the people who serve our customers every day.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65379f2 elementor-widget elementor-widget-heading\" data-id=\"65379f2\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Through stakeholder feedback, we refined our mission and vision to reflect a renewed commitment to service and community leadership. Our vision\u2014Empowering greater Brownsville\u2019s future through exceptional utility services, community leadership, and operational excellence\u2014captures the role we strive to play in the region\u2019s growth and resilience. It acknowledges that our work goes beyond delivering power and water. We empower lives, support progress, and lead with purpose. Our mission--to deliver safe, reliable, and affordable utility services that empower our community, champion growth, and operate with financial strength, transparency, and strong leadership\u2014reaffirms the essential role BPUB plays in the lives of our customers.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa35586 elementor-widget elementor-widget-heading\" data-id=\"fa35586\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The plan identifies ten strategic focus areas that prioritize and guide our work ahead: Employee Engagement &amp; Development, Optimizing Water Supply, Community Engagement, Customer Experience, Power Supply Optimization, Enterprise Risk Management, Technology Modernization, Resiliency &amp; Reliability, Affordability, and Interorganizational Effectiveness. These focus areas strengthen our ability to meet customer needs, increase the return on the community\u2019s investment in our water and electric systems, support a vibrant local economy, and improve transparency across our operations, finances, and governance. We will also adopt new technologies to modernize our systems and explore innovative ways to connect with and serve our customers.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5afeb15 elementor-widget elementor-widget-heading\" data-id=\"5afeb15\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">I want to extend my most profound appreciation to our Board of Directors. Their commitment, guidance, and invaluable insights throughout this process demonstrate the trust they place in the professionals at BPUB and empower us to implement this plan with accountability and excellence.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08806c6 elementor-widget elementor-widget-heading\" data-id=\"08806c6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">As we move forward, we invite the community to follow our progress and engage with the work ahead by visiting www.needwebsitename.com. Together with our partners, customers, and employees, we are building a stronger, more resilient BPUB\u2014 one that will continue to serve Brownsville with pride for generations to come.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cf7857 elementor-widget elementor-widget-heading\" data-id=\"8cf7857\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Very Respectfully,<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad5bbe1 elementor-widget elementor-widget-heading\" data-id=\"ad5bbe1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Marlyn D. Gilbert\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6856359 elementor-widget elementor-widget-heading\" data-id=\"6856359\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">General Manager &amp; CEO<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de013a5 elementor-widget elementor-widget-heading\" data-id=\"de013a5\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Brownsville Public Utilities Board<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home BPUB Executives &amp; Board Members Strategic Planning Team Roles &amp; Responsibilities Letter from the GM &amp; CEO Letter from Marilyn D. Gilbert, General Manager &amp; Chief Executive Officer Brownsville Public Utilities Board It is my honor to present the Brownsville Public Utilities Board&#8217;s 2026\u20132030 Strategic Plan, a first-of-its-kind roadmap that establishes a unified direction [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":844,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1090","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/projectdemolink.com\/BPUB\/wp-json\/wp\/v2\/pages\/1090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/projectdemolink.com\/BPUB\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/projectdemolink.com\/BPUB\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/projectdemolink.com\/BPUB\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/projectdemolink.com\/BPUB\/wp-json\/wp\/v2\/comments?post=1090"}],"version-history":[{"count":106,"href":"https:\/\/projectdemolink.com\/BPUB\/wp-json\/wp\/v2\/pages\/1090\/revisions"}],"predecessor-version":[{"id":3466,"href":"https:\/\/projectdemolink.com\/BPUB\/wp-json\/wp\/v2\/pages\/1090\/revisions\/3466"}],"up":[{"embeddable":true,"href":"https:\/\/projectdemolink.com\/BPUB\/wp-json\/wp\/v2\/pages\/844"}],"wp:attachment":[{"href":"https:\/\/projectdemolink.com\/BPUB\/wp-json\/wp\/v2\/media?parent=1090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}